Cases in marketing

edited by Hanne Hartvig-Larsen

These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues

MoreLess

Year of publication:	1997 ; Online-Ausg.
Other Persons:	Hartvig Larsen, Hanne (contributor)
Publisher:	London : SAGE
Subject:	Marketing \| Marketingmanagement \| Marketing management \| Marketingtheorie \| Marketing theory

Online Resource

Check full text access |

More access options

sk.sagepub.com

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online Ressource (xi, 205 pages) ill., maps, plans.
Series:	European management series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudiensammlung
Language:	English
Notes:	Includes bibliographical references. - Description based on print version record
ISBN:	978-1-4462-8006-5 ; 978-0-7619-5569-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208264