Cases on managing E-services
Year of publication: |
2009
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Other Persons: | Scupola, Ada (contributor) |
Publisher: |
Hershey, Pa. [u.a.] : Information Science Reference |
Subject: | Electronic Commerce | Kundenmanagement | Technische Innovation | Dienstleistung |
Description of contents: |
"This book lays the theoretical foundations for understanding e-services as well as provide real life cases of e-services"--Provided by publisher
Table of Contents [digitool.hbz-nrw.de]
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Huber, Martin, (2004)
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Zobel, Jörg, (2001)
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Reichardt, Tina, (2008)
- More ...
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The Potential of Workshops vs Blogs for User Involvement in Service Innovation
Scupola, Ada, (2016)
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Investigation of an Extended Typology for Marketing Destinations with YouTube
Good, Alice, (2018)
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Virtual Community Based Destination Marketing with YouTube: Investigation of a Typology
Good, Alice, (2016)
- More ...