Extent: | Online-Ressource v.: digital |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Rostock, Univ., Diss., 2006 |
Notes: | Literaturverz. S. 175 - 203 |
ISBN: | 978-3-8350-9502-1 ; 978-3-8350-0664-5 |
Other identifiers: | 10.1007/978-3-8350-9502-1 [DOI] |
Classification: | Handel ; Betriebswirtschaft: Sonstiges ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515453