Efficient Consumer Response : strategische Erfolgsfaktoren für die Wertschöpfungspartnerschaft von Industrie und Handel
Dirk Seifert
| Year of publication: |
2001
|
|---|---|
| Authors: | Seifert, Dirk |
| Publisher: |
München : Hampp |
| Subject: | Handel | Trade | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Efficient Consumer Response | Efficient consumer response | Wettbewerbsstrategie | Competitive strategy | IT-gestützte Logistik | Computer-aided logistics | Category Management | Category management | Erfolgsfaktor | Success factor | Theorie | Theory | Deutschland | Germany | ECR <Management> |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIV, 327 S graph. Darst 21 cm |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. Bd. 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Lüneburg, Univ., Diss,, 2001 |
| Notes: | Kart. : DM 84.00, EUR 42.95, sfr 74.00 |
| ISBN: | 3-87988-558-3 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001559430