Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares
Sabrina Helm, Andreas Eggert, and Ina Garnefeld
| Year of publication: |
2010
|
|---|---|
| Authors: | Helm, Sabrina ; Eggert, Andreas ; Garnefeld, Ina |
| Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 515-534
|
| Subject: | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Partielle kleinste Quadrate | Partial least squares | Kleinste-Quadrate-Methode | Least squares method | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944665