Motivations for posting online reviews in the hotel industry
Year of publication: |
2018
|
---|---|
Authors: | Gonc̦alves, Helena Martins ; Silva, Graça Miranda ; Martins, Telma Gomes |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 11, p. 807-817
|
Subject: | causal configurations | eWOM | fsQCA | hotel industry | motivations | online reviews | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Motivation |
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