Cause for concern : results-oriented cause marketing
Stephen M. Adler
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Adler, Stephen M. |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Social Marketing | Social marketing | Corporate Social Responsibility | Corporate social responsibility |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | X, 149 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 141-143) and index A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study -- BMW and Komen Foundation's "ultimate drive" case study -- The fight against cardiovascular disease case study -- The evolution of smoking case study -- Best practices -- Opportunities in cause licensing -- The charity brands marketing monitor and index -- Building the action plan |
| ISBN: | 0-324-31130-3 ; 978-0-324-31130-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003310931