The convergence of sustainability and marketing : transforming marketing to respond to a new world
Year of publication: |
2022
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Authors: | Bolton, Ruth N. |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 2, p. 107-112
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Subject: | corporate social responsibility | environment | marketing strategy | responsible research | social marketing | sustainability | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability |
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