Cause for event: not-for-profit marketing through participant sports events
Ruth Taylor; Tekle Shanka
| Year of publication: |
2008
|
|---|---|
| Authors: | Taylor, Ruth ; Shanka, Tekle |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 9/10, p. 945-958
|
| Subject: | Social Marketing | Social marketing | Sport | Sports | Großveranstaltung | Big event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003786749