Cause marketing: a new direction in the marketing of corporate responsibility
Year of publication: |
1991
|
---|---|
Authors: | Smith, Scott M. ; Alcorn, David S. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 8.1991, 3, p. 19-35
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer attitudes | Market segmentation | Marketing strategy | Profitability | Social responsibility |
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