Cause-related marketing advertising formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Wilson Ndasi, Elvira Bolat, Gelareh Roushan
| Year of publication: |
2021
|
|---|---|
| Authors: | Ndasi, Wilson ; Bolat, Elvira ; Roushan, Gelareh |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 61.2021, 3, p. 289-302
|
| Subject: | Werbung | Advertising | Marketing | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2021-012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012656819