Cause-related marketing
by Jay Aldous
| Year of publication: |
2011
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|---|---|
| Authors: | Aldous, Jay |
| Published in: |
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts. - San Franciso, Calif. : Jossey-Bass, ISBN 978-0-470-28596-1. - 2011, p. 373-387
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| Subject: | Nonprofit-Marketing | Nonprofit marketing | Cause-Related Marketing | Cause-related marketing | Sozialkapital | Social capital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127371