Cause-related Marketing: ein scheinheiliges Kooperationskonzept?
Heribert Meffert; Martin Holzberg
| Year of publication: |
2009
|
|---|---|
| Authors: | Meffert, Heribert ; Holzberg, Martin |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 2, p. 47-53
|
| Subject: | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003824439