Cause-related Marketing in Deutschland
Year of publication: |
2008
|
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Authors: | Fuljahn, Alexandre |
Publisher: |
Saarbrücken : VDM Verl. Dr. Müller |
Subject: | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Fundraising | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany | Cause Related Marketing | Verbraucherverhalten |
Description of contents: | Table of Contents [gbv.de] |
Extent: | V, 182 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Zugl.: Hannover, Univ., Diplomarbeit, 2006 |
ISBN: | 978-3-8364-5840-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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