Cause-related Marketing in Deutschland
Alexandre Fuljahn
| Year of publication: |
2008
|
|---|---|
| Authors: | Fuljahn, Alexandre |
| Publisher: |
Saarbrücken : VDM Verl. Dr. Müller |
| Subject: | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Fundraising | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany | Cause Related Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 182 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Hannover, Univ., Diplomarbeit, 2006 |
| ISBN: | 978-3-8364-5840-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003633159