Cause related Marketing
Shamsey Oloko; Ingo Balderjahn
| Year of publication: |
2009
|
|---|---|
| Authors: | Oloko, Shamsey ; Balderjahn, Ingo |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 69.2009, 6, p. 766-771
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Definition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003908281