On the moral value of cause related marketing
Year of publication: |
2011
|
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Authors: | Oloko, Shamsey ; Balderjahn, Ingo |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 33.2011, 2, p. 159-170
|
Subject: | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Corporate Social Responsibility | Corporate social responsibility | Soziale Werte | Social values |
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