Cause-related sport marketing : can this marketing strategy affect company decision-makers?
Richard L. Irwin; Tony Lachowetz; John Clark
Year of publication: |
2010
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Authors: | Irwin, Richard L. ; Lachowetz, Tony ; Clark, John |
Published in: |
Journal of management & organization : journal of Australian and New Zealand Academy of Management. - Maleny, Qld. : eContent Management, ISSN 1833-3672, ZDB-ID 22677963. - Vol. 16.2010, 4, p. 550-556
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