The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Jungdong Hou, Lanying Du and Zhilong Tian
| Year of publication: |
2009
|
|---|---|
| Authors: | Hou, Jundong ; Du, Lanying ; Tian, Zhilong |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 14.2009, 3, p. 215-229
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Markenimage | Brand image | Motivation | Fundraising | China |
| Extent: | graph, Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003882278