Social media stakeholder co-creation of celebrities as human brands
Dave Centeno
| Year of publication: |
2018
|
|---|---|
| Authors: | Centeno, Dave |
| Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 60-74
|
| Subject: | Social Web | Social web | Stakeholder | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715060