Celebrity advertising in the case of negative associations : discourse analysis of weblogs
Year of publication: |
2011
|
---|---|
Authors: | Akturan, Ulun |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 34.2011, 12, p. 1280-1295
|
Subject: | Tiger Woods | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Diskurstheorie | Discourse theory |
-
Johns, Raechel, (2016)
-
Um, Nam-Hyun, (2016)
-
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin, (2018)
- More ...
-
The Development and Change in City Branding: A Content Analysis of the Literature
Oguztimur, Senay, (2014)
-
Pay-premium for green brands : evidence from an emerging country
Akturan, Ulun, (2020)
-
How does greenwashing affect green branding equity and purchase intention? An empirical research
Akturan, Ulun, (2018)
- More ...