Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Theresa B. Clarke, Jamie Murphy, Jami Adler
| Year of publication: |
August 2016
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|---|---|
| Authors: | Clarke, Theresa B. ; Murphy, Jamie ; Adler, Jami |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 57.2016, p. 84-92
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| Subject: | Celebrity chefs | Diffusion of innovations | Pinterest | Social media | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Celebrity-Werbung | Celebrity endorsement | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2016.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581274