Celebrity commercial boosts viewers' dishonesty : an experimental study
Year of publication: |
2023
|
---|---|
Authors: | Tobol, Yossef ; Siniver, Erez ; Yaniv, Gideon |
Published in: |
Review of behavioral economics. - Hanover, MA, USA : now Publishers Inc., ISSN 2326-6198, ZDB-ID 3140020-6. - Vol. 10.2023, 3, p. 189-202
|
Subject: | Celebrity endorsement | dishonest behavior | cheating | die-under-the-cup task | Experiment | Celebrity-Werbung | Werbewirkung | Advertising effects | Verhalten | Behaviour |
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