Celebrity endorsement and sales performance of Cola soft drinks in the entire marketing process
Year of publication: |
September 2018
|
---|---|
Authors: | Ladipo, Patrick Kunle Adeosun ; Oniku, Ayodele Christopher ; Akeke, Olushola Solomon ; Chileuwa, Chidozie Chidiebere |
Published in: |
Academic journal of economic studies. - Bucharest : Editura Universitară, ISSN 2457-5836, ZDB-ID 2822728-1. - Vol. 4.2018, 3, p. 53-62
|
Subject: | Celebrity integrity | popularity | acceptance | credibility and consumers | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Softdrink | Soft drink |
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