Celebrity endorsement, brand credibility and brand equity
Amanda Spry; Ravi Pappu; T. Bettina Cornwell
| Year of publication: |
2011
|
|---|---|
| Authors: | Spry, Amanda ; Pappu, Ravi ; Cornwell, T. Bettina |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 6, p. 882-909
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231679