Celebrity endorsement in international destination marketing : evidence from eye-tracking techniques and laboratory experiments
Year of publication: |
2022
|
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Authors: | Li, Yaoqi ; Liu, Biqiang ; Xie, Lishan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 553-566
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Subject: | Celebrity endorsement | Destination marketing | Eye-tracking | Match-up hypothesis | Meaning transfer | Serial mediation model | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Celebrity-Werbung | Experiment |
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