New fashion marketing & management in a post-pandemic world
Hye-Young Kim and Sanga Song
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Hye-yŏng ; Song, Sanga |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 1, p. 1-4
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| Subject: | fashion marketing | luxury marketing | new fashion management | Post-pandemic | retail technology | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Luxusgüter | Luxury goods | Marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2138493 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555404