New fashion marketing & management in a post-pandemic world
Year of publication: |
2023
|
---|---|
Authors: | Kim, Hye-yŏng ; Song, Sanga |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 1, p. 1-4
|
Subject: | fashion marketing | luxury marketing | new fashion management | Post-pandemic | retail technology | Mode | Fashion | Marketing | Bekleidungsindustrie | Clothing industry | Luxusgüter | Luxury goods | Textilhandel | Textile distribution | Marketingmanagement | Marketing management | Coronavirus |
-
Fashion Heritage : Narrative and Knowledge Creation
Cantista, Isabel, (2022)
-
Yoo, Jinyoung Jinnie, (2023)
-
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna, (2022)
- More ...
-
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga, (2020)
-
Song, Sanga, (2022)
-
Personalizing 3D virtual fashion stores : an action research approach to modularity development
Wu, Juanjuan, (2021)
- More ...