Celebrity Endorsers: Do You Get What You Pay For?
Year of publication: |
1992
|
---|---|
Authors: | Walker, Mary ; Langmeyer, Lynn ; Langmeyer, Daniel |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 9.1992, 2, p. 69-76
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Celebrities | Consumer attitudes | Psychology |
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