Rise and fall of stars : investigating the evolution of star status in professional team sports
Yupin Yang; Mengze Shi
| Year of publication: |
2011
|
|---|---|
| Authors: | Yang, Yupin ; Shi, Mengze |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 4, p. 352-366
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| Subject: | Ballsport | Ball game | Profisport | Professional sports | Celebrity-Werbung | Celebrity endorsement | Sportmarketing | Sports marketing | Tobit-Modell | Tobit model | Statistische Bestandsanalyse | Duration analysis | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406663