Celebrity scandal fallout : how attribution style can protect the sponsor
Year of publication: |
2013
|
---|---|
Authors: | Um, Nam-hyun |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 6, p. 529-541
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Reputation | Konsumentenverhalten | Consumer behaviour | USA | United States |
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