Web celebrity shop assessment and improvement based on online review with probabilistic linguistic term sets by using sentiment analysis and fuzzy cognitive map
Decui Liang, Zhuoyin Dai, Mingwei Wang, Jinjun Li
| Year of publication: |
2020
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| Authors: | Liang, Decui ; Dai, Zhuoyin ; Wang, Mingwei ; Li, Jinjun |
| Published in: |
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 1573-2908, ZDB-ID 2065595-2. - Vol. 19.2020, 4, p. 561-586
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| Subject: | Online review | Fuzzy cognitive map | Sentiment analysis | Web celebrity shop assessment | Probabilistic linguistic term sets | Fuzzy-Set-Theorie | Fuzzy sets | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Emotion | Linguistik | Linguistics | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10700-020-09327-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310105