Using neutral sentiment reviews to improve customer requirement identification and product design strategies
Year of publication: |
2022
|
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Authors: | Zhang, Min ; Sun, Lin ; Wang, G. Alan ; Li, Yuzhuo ; He, Shuguang |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 254.2022, p. 1-17
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Subject: | Neutral sentiment | Kano model | Sentiment analysis | Online reviews | Topic modeling | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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