Centralization and Autonomy in International-Marketing Decision Making: A Longitudinal Study (1973-1993) of US MNEs in the European Union
| Year of publication: |
1998
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|---|---|
| Authors: | Picard, Jacques ; Boddewyn, Jean J. ; Grosse, Robert |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 12.1998, 2, p. 5-24
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