Cents of self : how and when self-signals influence consumer value derived from choices of green products
Darcie Dixon, Sven Mikolon
| Year of publication: |
2021
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|---|---|
| Authors: | Dixon, Darcie ; Mikolon, Sven |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 2, p. 365-386
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| Subject: | Choice satisfaction | Green consumption | Quality | Self-concept | Self-concept alignment | Self-concept clarity | Self-signaling | Sustainable consumption | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Schweden | Sweden | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591046