CEO championing of pricing, pricing capabilities and firm performance in industrial firms
Year of publication: |
2013
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Authors: | Liozu, Stephan M. ; Hinterhuber, Andreas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 4, p. 633-643
|
Subject: | Preismanagement | Pricing strategy | Führungskräfte | Managers | Entscheidung | Decision | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing |
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