Chain-Wide and Store-Level Analysis for Cross-Category Management
Year of publication: |
2014
|
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Authors: | Kamakura, Wagner A. |
Other Persons: | Kang, Wooseong (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Category Management | Category management | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Empirische Methode | Empirical method |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Kamakura, Wagner A. and Kang, Wooseong, Chain-Wide and Store-Level Analysis For Cross-Category Management, Journal of Retailing 83 (2, 2007) 159-170 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 2006 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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