Challenger marketing
Year of publication: |
2020
|
---|---|
Authors: | Lim, Weng Marc |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 84.2020, p. 342-345
|
Subject: | Challenger marketing | Practice | Theory | Marketing | Marketingmanagement | Marketing management |
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