Challenges and marketing strategies of luxury goods in emerging countries : a study of Chinese consumers
Saidi Sandra; Muhammad Mohiuddin; Zhan Su and Elie Chrysostome
| Year of publication: |
2014
|
|---|---|
| Authors: | Sandra, Saidi ; Mohiuddin, Muhammad ; Su, Zhan ; Chrysostome, Elie Virgile |
| Published in: |
Building businesses in emerging and developing countries : challenges and opportunities. - London [u.a.] : Routledge, ISBN 0-415-64317-1. - 2014, p. 233-255
|
| Subject: | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010351017