Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Year of publication: |
2020
|
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Authors: | Krafft, Manfred ; Sajtos, Laszlo ; Haenlein, Michael |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 51.2020, p. 1-8
|
Subject: | Artificial intelligence (AI) | Boundary object | CRM | Fourth industrial revolution (FIR) | Physical, digital, and biological spheres | Künstliche Intelligenz | Artificial intelligence | Industrie 4.0 | Industry 4.0 | Digitalisierung | Digitization |
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