Eventalizing the marketing concept
Year of publication: |
2018
|
---|---|
Authors: | Tadajewski, Mark |
Published in: |
Historical research in marketing management. - London : Routledge Taylor & Francis Group, ISBN 978-0-415-72463-0. - 2018, p. 91-117
|
Subject: | USA | United States | Event-Marketing | Event marketing | Marketingtheorie | Marketing theory |
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