Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Year of publication: |
2022
|
---|---|
Authors: | Benedek, Jonathan J. ; Pedersen, Paul M. |
Published in: |
Sport marketing in a global environment : strategic perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-27004-1. - 2022, p. 51-69
|
Subject: | Sportmarketing | Sports marketing | Fußball | Football | USA | United States |
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