Challenges of selling luxury motorcycle brands in India
Year of publication: |
December 2017
|
---|---|
Authors: | Attri, Rekha ; Bairagi, Rahul |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 14.2017, 4, p. 47-58
|
Subject: | Luxusgüter | Luxury goods | Indien | India | Markenführung | Brand management | Motorrad | Motorcycle | Verkauf | Selling |
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