Selling luxury to Indian consumer
Alka Maurya
| Year of publication: |
2010
|
|---|---|
| Authors: | Maurya, Alka |
| Published in: |
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence. - Dewas : Prestige Institute of Management, ISBN 978-81-7446-819-2. - 2010, p. 498-511
|
| Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259592