Changing project business orientations : towards a new logic of project marketing
Year of publication: |
2010
|
---|---|
Authors: | Jalkala, Anne ; Cova, Bernard ; Salle, Robert ; Salminen, Risto T. |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 28.2010, 2, p. 124-138
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Projektmanagement | Project management | Internationales Management | International management | Lieferantenmanagement | Supplier relationship management | Organisatorischer Wandel | Organizational change |
-
Absatzfinanzierung im Anlagengeschäft : eine Analyse aus netzwerktheoretischer Perspektive
Becker, Peter S., (2000)
-
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian, (2010)
-
Project marketing in multi-project organizations: a comparison of IS/IT and engineering firms
Blomquist, Tomas, (2007)
- More ...
-
Changing project business orientations: Towards a new logic of project marketing
Jalkala, Anne, (2010)
-
A configuration-holistic approach to born-global firms’ strategy formation process
Jalkala, Anne, (2010)
-
Communicating customer references on industrial companies' Web sites
Jalkala, Anne, (2009)
- More ...