Communicating customer references on industrial companies' Web sites
Year of publication: |
2009
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Authors: | Jalkala, Anne ; Salminen, Risto T. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 7, p. 825-837
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Subject: | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing | Website | Lieferantenmanagement | Supplier relationship management | Diskurstheorie | Discourse theory |
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