Channel and pricing decisions in a supply chain with advance selling of gift cards
Year of publication: |
2015
|
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Authors: | Khouja, Moutaz ; Zhou, Jing |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 244.2015, 2 (16.7.), p. 471-489
|
Subject: | Pricing | Analytical modeling | Channel management | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Preisdifferenzierung | Price discrimination |
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