Channel contract behavior : the role of risk attitudes, risk perceptions, and channel members' market structures
Year of publication: |
2004
|
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Authors: | Pennings, Joost M. E. ; Wansink, Brian |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 77.2004, 4, p. 697-723
|
Subject: | Risikopräferenz | Risk attitude | Vertriebsweg | Distribution channel | Risiko | Risk | Theorie | Theory | Marktstruktur | Market structure |
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