Channel coordination through quality improvement with brand halo effect
Year of publication: |
2019
|
---|---|
Authors: | Xu, Qingyun ; Xu, Bing ; He, Yi |
Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 53.2019, 4, p. 1407-1425
|
Subject: | Quality improvement | goodwill | supply chain coordination | differential game | Spieltheorie | Game theory | Lieferkette | Supply chain | Qualitätsmanagement | Quality management | Produktqualität | Product quality | Lieferantenmanagement | Supplier relationship management |
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