Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
Year of publication: |
2019
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Authors: | Shoeleh, Razieh ; Seifbarghy, Mehdi ; Pishva, Davar |
Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 53.2019, 5, p. 1937-1965
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Subject: | Supply chain management | pricing theory | vertical cooperative advertising | quality improvement | game theory | Lieferkette | Supply chain | Spieltheorie | Game theory | Werbung | Advertising | Preismanagement | Pricing strategy | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management | Produktqualität | Product quality |
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