Channel-level resource allocation decision in multichannel retailing : a U.S. multichannel company application
Yasamin Salmani, Fariborz Y. Partovi
| Year of publication: |
2021
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|---|---|
| Authors: | Salmani, Yasamin ; Partovi, Fariborz Y. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-12
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| Subject: | Channel-level cost-benefit analysis | Customer-driven resource allocation decision | Multichannel retailing | Einzelhandel | Retail trade | Kosten-Nutzen-Analyse | Cost-benefit analysis | Vertriebsweg | Distribution channel | Allokation | Allocation | USA | United States | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665836