Customer-driven investment decisions in existing multiple sales channels : a downstream supply chain analysis
Year of publication: |
October 2018
|
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Authors: | Salmani, Yasamin ; Partovi, Fariborz Y. ; Banerjee, Avijit |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 204.2018, p. 44-58
|
Subject: | Multi-channel analysis | Multi-criteria investment decisions | Operations/marketing interface | Investitionsentscheidung | Investment decision | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Lieferantenmanagement | Supplier relationship management |
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